These days, we rely on smartphones to do practically everything. With only our mobile devices, we can read books, listen to music, take pictures, record videos, watch TV shows, play games, create and edit documents, book plane tickets… and even look for new job opportunities! In fact, according to a study from Glassdoor, a whopping 58% of job seekers are looking for jobs from their smartphones.
There are many reasons why this is becoming a huge trend. Firstly, the younger generations (including Millennials and Gen Zers) incorporate technology into many aspects of their life, including their job hunt. Therefore, it makes sense that they would use the phone, which is so often easily within reach, to apply for new opportunities. Secondly, today’s lifestyle is on the go. With multi-tasking being a norm, the convenience of the mobile phone is valued more than ever before.
As such, even though recruiters traditionally prefer phone calls and emails, mobile-friendly recruiting is a trend that can't be ignored. Find out in our article why it matters and how you can optimize your hiring process.
As the name implies, mobile recruiting refers to attracting, engaging, and converting candidates via mobile devices. Naturally, a non-mobile-friendly hiring process can be a disadvantage for businesses, as they could rule out great potential candidates. In a competitive market, an appealing and mobile-friendly hiring process is a powerful way to attract top talent.
If you want to make your hiring processes more attractive for mobile job seekers, take note of our suggestions:
At the absolute minimum, your website should be responsive to mobile devices, but ideally, it should also ensure that there’s a customized user experience for smartphones, desktop devices, laptop devices, tablet devices, and so on. Ultimately, if the website is hard to browse or click through on a mobile device, the candidate will be more likely to quit halfway through the application.
Not only are more people applying for jobs on the move, but their attention spans are also getting shorter. If a user is unable to find the relevant information they are looking for straight away, it is unlikely that they will apply for your open position. In short, make the process as clear and concise as possible.
Let’s be honest: not all mobile users are tech-savvy enough to leverage cloud hosting solutions and share PDFs directly from their phones. To make the process easier and faster for everyone, allow candidates to identify themselves via their LinkedIn profile and only require them to share a phone number.
On your recruitment page, let candidates decide whether they want to receive emails or text messages throughout the hiring process. You will likely have a higher open rate and a faster response time with text messaging, making it a mobile marketing recruitment strategy must-have.
After making a verbal offer, it's advantageous to send an offer letter for your new hire to sign. To make it more comfortable, instead of requiring your new hire to print, sign, and scan the documents, use electronic signature software.
Mobile recruiting is relevant now and is sure to become even more so in the near future. You risk losing out on top talent if you don’t follow the trend - or if you don’t have the right software for your HR teams! Technology has come a long way, and today it’s a valuable tool in aiding and enriching the hiring experience. If you want to upgrade your company's software and get the best solutions for your HR department, don't hesitate to get in touch with Talcura. Schedule a free demo and learn more about our customizable solutions!